For the past decade, Disney has been the Teflon movie studio, remarkably adept at withstanding the tectonic changes impacting the film industry, and well fortified by its arsenal of key properties such as Marvel, Lucasfilm and Pixar.
But this year, the long-reigning titan of the box office has shown cracks as four of its biggest releases from those brands and others have struggled in theaters…
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This is what happens when you hand over the reins to marketing MBAs instead of actual artists and filmmakers.
