We keep a giant jar of instant coffee because my wife doesn’t like my coffee. She likes her coffee super weak so a giant jar should not be necessary but from time to time I run out of coffee beans and will drink instant instead and go thorugh it super fast. I also like instant for iced coffee because I usually forget to prep the cold brew.

As a mexican I see this as pure propaganda. But I do hope it works because it has the potential to be a very hackable… thing.