He’s sharing data, that his company collected, but there remains the question of what the data exactly is. I mean, I don’t think any of us were born yesterday, and we’ve seen ‘science’ and ‘studies’ in journalism and how they’ll massage statistics and use vague terms to make specific claims. My favourite of this was years ago a study about cosmetics, which includes things like sun cream, was used to paint the narrative that all Korean men were walking around with make-up. While make-up was a subset of cosmetics, when you actually looked at it, it didn’t really support the claims they were making in the articles about it. For the most part I rarely trust anything like this being shared unless I can have a look at the whole package.

There are real studies and real science behind all these stories, but the journalists and middle men can rarely be trusted to present them in an unbiased manner that can be verified.