The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • Brokkr@lemmy.worldEnglish
    321·
    1 year ago

    Agreed, subscriptions only make sense when there is an on-going service, like on-star (no idea if it is worth anything).

    So if the digital assistant and driver assistance programs where getting service updates, then this would make sense. However, I’d say that driver assistance really shouldn’t need a lot of updates if it was truly ready for the road.

    • Rozz@lemmy.sdf.orgEnglish
      12·
      1 year ago

      Exactly, unless it needs the company to have server space or an internet connection then it’s not even close to something that should have a subscription.