The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • Kerfuffle@sh.itjust.worksEnglish
    193·
    1 year ago

    I’ll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.

    This sounds kind of funny. “I’ll spend $60,000 on your car but I won’t turn on the radio. That’ll show you!”

    • ocassionallyaduck@lemmy.worldEnglish
      123·
      1 year ago

      More like “if this car is otherwise the best option, I’ll go for it, but your policies are actively having me court your compeititors and damaging brand loyalty.”

      • Kerfuffle@sh.itjust.worksEnglish
        111·
        1 year ago

        Maybe. I feel like it’s going to be kind of hard to make them care if you’re still buying their product though.