Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • Handles@leminal.spaceEnglish
    3·
    3 months ago

    I have a fully furnished kitchen and apartment, several well-stocked bookcases and more light switches than I care to use. You will be shocked to learn that I own not a single smart appliance beyond my phone and computer. And I’m not even a netsec admin 🤷