But I also have no idea what all is possible with that kind of information in the aggregate

so does your mom and the general public. This idea and its impact is far too remote to people’s day to day life.

• “Yes, they can collect all they want, why should I care?”
• “My data is too insignificant to be meaningful for anyone, LMAO, do you think I am some kind of a CEO?”

it may help to try coming out with a story or incident that they can relate to. then again most of the time these stories will sound like a conspiracy theory,