The global app economy continued to recover in 2024, after an earlier slowdown in 2022 — at least in terms of consumer spending. In 2024, global consumer

Though spending was up, there was another worrying sign about the overall health of the app ecosystem. This year, global app downloads were down by 2.3%, compared with 2023, reaching nearly 110 billion. This downward trend was seen across both app stores, the data indicates.