Twitch Star Signs $100 Million Deal With Rival Platform
www.nytimes.com
The deal signed by Félix Lengyel, known as xQc, matches traditional athletes’ contracts, and is another sign of Twitch’s tense relationship with its top streamers.

After dealing with lots of bad PR from terrible decisions, Twitch now has to deal with one of its biggest streamers moving to another platform, Kick, with a deal larger than those of most athletes

  • mac@kbin.social
    2·
    1 year ago

    Mixr had exclusive contracts with the streamers they bought. Meaning they could only stream on Mixr.

    Interestingly, Kick is going for a different approach with non-exclusive contracts, allowing XQC to stream on all other platforms as well. It sounds crazy when they’re spending $100 mill, but they’re betting on being able to bring users from other platforms over time, rather than just expecting the audience to all move over at once.