• BolexForSoup@kbin.social
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      It’s like they think the only way to make money is to drown us in ads based off the telemetry they scoop up and we’re entitled brats for wanting to have a say in how our data is harvested/used against us.

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        That’s their business model. Drowning us in ads is literally how they make money. They aren’t a tech company. They’re an ad aggregation company. They collect data via having users use freemium services. They use that data to create anonymized profiles of millions or billions of people. They break those profiles down into subsets. And then they let ad companies buy the ability for Google to target those users with ads based on things they’re likely to buy based on the data that Google has collected. It’s a much more effective way of marketing ads than just playing ad spots on tv or on radio. Better than billboards and magazine spreads etc. That’s literally what Google (and Apple, and Amazon even) do. It’s what Facebook does. It’s what most social media does. Their tech? Just a way to get you to buy into an ecosystem so you continue to feed the profile and the algorithm and see the ads.

        • BolexForSoup@kbin.social
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          I’m sorry but with all do respect I do not need you to lecture me about how big data dovetails with digital marketing or the B2B side of it for google, thanks.

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            You don’t like the fact that they make money by showing you ads? Take your business somewhere else. You’re the one who agreed to the terms of service.

            At the point where you’re using an adblocker I’d say you’re capable of researching other means to avoid ads on any platform where you don’t want them, paid or free. There’s work-arounds for this problem. Multiple of them. Including using another extension to play just the video in a frame by itself where the adblocker still works, using piped or revanced or any of the other services that offer YouTube experiences without ads (floatplane, grayjay etc), or paying for the service.

            As it stands the posts I see about solutions get basically no interaction while rage posts like this get thousands of comments and upvotes and bring with them a bunch of random misinformation. I feel like there’s just too many of these posts full stop.

            • superguy@lemm.ee
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              1 year ago

              You don’t like the fact that they make money by showing you ads? Take your business somewhere else.

              YouTube has been profitable for years before they implemented these anti-adblock measures.

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                1 year ago

                Where do their profits come from?

                Stop and think for a second. Nothing I said is defending this move towards aggressively combating ad locking. I don’t think YouTube is the good guy in this scenario.

                But on the other hand I am tired of people who don’t want solutions they just want to bitch. There’s almost a dozen of these posts on Lemmy alone about YouTube and their draconian new adblock punishing tactics. I don’t care if you’re upset. I care that you’re actively upvoting and sharing solutions for the people who want them.

                I gave this person other options besides just “pay for it or quit YouTube”. That was on purpose.

                Good day.

                • superguy@lemm.ee
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                  Where do their profits come from?

                  The rubes who don’t use adblockers and those who subscribe.

                  The point is that YouTube was profitable before implementing these anti-adblocking measures.

                  Nothing I said is defending this move towards aggressively combating ad locking.

                  You don’t like the fact that they make money by showing you ads? Take your business somewhere else.

                  Anyways man, have a good day. Gonna block you now.

      • rchive@lemm.ee
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        1 year ago

        I mean, no matter what, you do have a say. You can just not use YouTube. Pretty easy, actually.

        • Honytawk@lemmy.zip
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          That won’t prevent Google from scraping my data from every other website I use.

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            I’m not sure what that has to do with YouTube detecting ad blockers.

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        There’s a paid service though.

        Like I get the sentiment, and I use YouTube with uBlock Origin to avoid paying, but if you’re not willing to pay and you’re not willing to watch ads what are you proposing?

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          I didn’t say they can’t serve any ads. I said they’re drowning us in them - which even then I could tolerate except all the data they mine from us is ridiculous. Then they use opaque terms to weaponize it back at us to make us into little addicts who can’t look away and/or sell it to third parties. I do not agree with that so I do everything I can to make my telemetry worthless or otherwise inaccessible.

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            This is a distinction that some defenders miss. A lot of people who use ad-blockers would be fine with ads if they were restrained and not too obtrusive. But the amount and frequency of ads only seem to increase. Something that would be difficult to justify, because time does not suffer inflation.

            We went from 1 skippable 5 second ad per video to multiple ads every 10 minutes or so, sometimes even unskippable 15+ second ads or even more ads in a row. When is it going to be enough? Are we supposed to take them on their word that this is necessary, simply assuming that they need it because they don’t even share financial numbers? Is our only other option to pay up, once again, the amount that they decided is a fair compensation and also keep increasing?

            Seems that at the very least some way for the users to negotiate what they believe is fair is lacking in this matter. On the lack of that, no wonder some people just decide they refuse to be squeezed forever.

            • online@lemmy.ml
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              1 year ago

              And let’s be honest about who this is paying: Alphabet’s 2023 Annual Meeting of Stockholders.

              Adversarial tech, like adblockers, is good. We should use it. If people want users to not want to use it, they should change the product so that we don’t want to use it.

              It’s not illegal for me to use an ad blocker and it should never become illegal.

            • kameecoding@lemmy.world
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              But the amount and frequency of ads only seem to increase. Something that would be difficult to justify, because time does not suffer inflation.

              I mean time doesn’t, but cost of ads can be cheaper due to competition and then because lots of people use adblockers they need to push more ads on those who don’t block it, really not hard to justify, plus they are a publicly owned company which means they will always suffer from the same problems every other publicly traded company does under capitalism, having to keep growing forever with ever increasing quarterly profits.

              Seems that at the very least some way for the users to negotiate what they believe is fair is lacking in this matter. On the lack of that, no wonder some people just decide they refuse to be squeezed forever.

              I mean, you can literally just not use the platform, that’s your negotiating power, but you don’t want that, nor ads, nor paying for it, you want it for free, I mean, I don’t blame you for it, I want shit for free too, who doesn’t, just not how the world works at the moment.

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                If you want to be this cynical about it I can only tell you one thing: the world does work like that, because people can get away with it and they do.

                Yeah corporations can decide to sell our time, eyeballs and data for smaller and smaller fractions of a penny without asking us. Because clearly it isn’t about what is fair and equitable, it’s not about making sure every party gets what they deserve, it’s about what they can get away with.

                Considering how much tech companies get away with, if anyone wants to moralize over not giving them what they demand, I can only laugh.

                • kameecoding@lemmy.world
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                  I mean they asked you, they told you the exact amount they won’t do that for, you don’t want to pay it, so they engaged you in a weapons race of adblockers vs adblocker detectors.

                  the world works like that because that’s how the world works currently, because that’s the point of evolution we are at, we haven’t yet moved past the capitalist system.

                  Because clearly it isn’t about what is fair and equitable, it’s not about making sure every party gets what they deserve, it’s about what they can get away with.

                  are we still talking about fucking youtube videos or did the conversation somehow changed to be about access to drinking water? damn bro, it’s youtube, a time-sink platform, you don’t need it to live

        • BReel@lemmy.one
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          I paid for paid for premium for a while. Then it showed me an ad for paramount + anyways. So I said fuck you google and installed an ad blocker.

          Point being I was willing and did pay for the premium service. But even “ad free with premium” still wasn’t ad free. It was “ad reduced”

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            I’ve had Premium since whenever it was first introduced (a decade at this point?) and I’ve never seen a youtube-provided ad during that time, assuming I’m logged into the appropriate account.

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              I had it for a long time too and never did until maybe… idk 2 months ago? And they only show up on specific videos that have shows/movies associated with it.

              So in this case, I was watching game grumps play peppa pig (would recommend lol) and it showed me this right under the vid.

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                Huh. 98% of my youtube consumption is on either TV or phone apps at this point, though, so they really wouldn’t have a place to put something like that. Or maybe they would and I just haven’t watched anything that would have it. Who knows.

                Paramount Plus definitely likes shoving a 30 second ad before your show even on the ad-free plan, though…

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            Well, there are no YouTube-served ads but a lot of vloggers are using sponsored segments to better monetize their channels. So that’s where sponsor block comes in.

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            I’ve never seen an ad and I’ve had yt premium for 6+ years

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          The existence of the paid offering doesn’t invalidate use of the free offering, regardless of whether people are permitting ads on the latter. Any given Youtube page is just a collection of web elements and a call to a video server: these things get loaded or blocked at my sole discretion. My hardware, my web browser, my internet bandwidth, my opsec, my time.

          If I put household items out on the nature strip, I have no expectation that passers-by will have a cup of tea with me first, then take every item as an indivisible lot. So my proposal to Google is: take those items off the nature strip, put them back inside the house and lock the door. Until they do that, no issue exists, despite the company’s efforts to fabricate one.

        • Karyoplasma@discuss.tchncs.de
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          I cannot get ad-free experience with YT Premium. I can only get ad-free videos bundled with a whole bunch of other useless shit I will never use like YT Music. And the simple reason why I cannot get only ad-free videos is because then I would pay them less, so they don’t give me the option.

        • ominouslemon@lemm.ee
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          I’ve recently been downvoted to oblivion for writing this exact thing, talking about online newspapers.

          People don’t want ads and they don’t want to pay. They just expect to get stuff for free and I can’t decide if that’s because Lemmy is either filled with spoiled brats, or people who genuinely do not know how the world works, or both.

          In their partial defence, I must say that the way companies have used the Internet up until a few years ago may have led them to believe that free content is a thing.

          And, before someone comes along and tries to tear me a new one, YES, I do use uBlock on sites that harvest too many data (e.g. anything by Google) or sites that are too aggressive with ads. But at least I know that I’m either a freeloader or, in the best case scenario, a protester. And I know that, if everyone did the same, so much of the internet would just shut down or go behind paywalls.

          • Serinus@lemmy.world
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            I provide financial support to the services I believe in, Washington Post, NYT, Nebula, previously HBO, a few others.

            But it’s absolutely on my terms. If I were a broke college student. I’d have no issues pirating literally everything. As it is, I’ll find ways to get the stuff from companies that get too greedy. “Public secrets for sale” isn’t a thing, and that’s all data of any form really is. The difference between someone telling you the basic plot of a movie and telling you every pixel of the movie isn’t all that far apart, just the amount of data they’re repeating.

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            Nah, it’s neither.

            It’s that while I do enjoy whatever it is, if it were to disappear because I’m ad blocking and won’t sub then … ohh well?

            There are a select few groups I actually care about and I donate to them (like PBS).

            Anything else will either find a way or die but I don’t care which.

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            that’s my take too, everyone wants free youtube, well the servers aren’t free, the content creators don’t do it for free, youtube is as big as it is and has as varied content it has is because they provide a platform, but then people want to watch it both for free and without ads.

          • Demuniac@lemmy.world
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            Yes, thank you! I’ve been downvoted previously in a topic similar to this one. I know change can be hard for some people but we always knew this would come sooner or later. A huge company wants to make money off their service and people here act as if it’s their right to find a way around it. It’s not. You were just lucky that there was one. Either find other entertainment or accept that you will get ads.

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          lol you got downvoted for a perfectly reasonable question, it’s like Reddit all over again

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      In the second quarter of 2023, Google’s revenue amounted to over 74.3 billion U.S. dollars, up from the 69.1 billion U.S. dollars registered in the same quarter a year prior.

      But man if we don’t pay for youtube premium how will they survive?

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        that’s google not youtube though, is it? i think youtube is running at a loss still + in a normal country that shit should have been blasted apart already way too many shit is under google.

        • WarlordSdocy@lemmy.world
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          I think they have pretty recently finally become profitable thanks to the increased amount of ads. Although you could always make the argument before that the data YouTube provides to Google that allowed their ad and data empire to thrive is invaluable whether YouTube directly profits or not.

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            why would it be invaluable? I am guessing it’s valuable amd is valued at a very close estimate at least.

        • YⓄ乙 @aussie.zone
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          Why are people down voting you? Damn there’s an infestation of corp simps here

    • Supervisor194@lemmy.world
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      I’ll say it again: Google pays 5-year-old “influencers” millions of dollars. They have always harvested your data to provide these free services - selling ads was just icing. They still harvest your data and sell ads and they still make the same money they’ve always made - only now they are insisting that everyone watch ads or pay for it as well. And of course, eventually YouTube will insist that you watch ads and pay for it. This is the equivalent of “network decay” for streaming services. This is unreasonable and while there are exceptions to the rule, most people have the same reaction to what Google is doing here: surprise, and dismay, if not outright anger and disgust.

      Yet every single thread about it on the Internet is utterly overflowing with people lecturing us about how we shouldn’t expect something for nothing, as if we aren’t fully aware that this is the most transparent of straw men. These people insist that we are the problem for daring to block ads - and further - that we should be thrilled to pay Google for this content, as they are. And they are! They just can’t get enough of paying Google for YouTube! It’s morally upright, it’s the best experience available and money flows so freely for everyone these days, we should all be so lucky to be able to enjoy paying Google the way they do. And of course it’s all so organic, these comments.

      Suggest that Google pays people to engage this narrative, however, and you will be derided and downvoted into oblivion as if you were a tin-foil-hat wearing maniac. This comment itself is virtually guaranteed to be responded to with a patronizing sarcastic and 100% organic comment about how lol bruh everyone who disagrees with you must be a shill.

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        selling ads was just icing

        You’re talking about these as if they’re separate things. Literally no company in existence harvests your data for any reason other than to serve better ads or to drive business decisions internally. Nobody gives a shit about your data otherwise. Ads are literally the only reason.

        as if you were a tin-foil-hat wearing maniac

        I mean… If the shoe fits, man.

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        Ok, I’ll bite. Let’s assume Youtube follows your advice, and stops showing ads on YouTube. Data collection is the only source of revenue. How does YouTube make money on that data? Be specific please. Who is buying the data, and what is the buyer going to do the data besides show you a targeted ad?

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        Suggest that Google pays people to engage this narrative, however, and you will be derided and downvoted into oblivion as if you were a tin-foil-hat wearing maniac. This comment itself is virtually guaranteed to be responded to with a patronizing sarcastic and 100% organic comment about how lol bruh everyone who disagrees with you must be a shill.

        Oh hey you put this part in before being downvoted this time lmao. If you think it’s worth googles time to be astroturfing on fucking lemmy, you have a couple screws loose lmfao.

        • wizardbeard@lemmy.dbzer0.com
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          While I agree, you shouldn’t underestimate just how fucking cheap astroturfing services are, and how much easier it is to generate astroturfing posts using the plethora of LLMs out in the wild.

          I still think it’s silly to think they’re doing that here, but it should be considered.

          • PurplePropagule@sh.itjust.works
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            True, but it doesn’t make sense to astroturf on a site with the tiniest fraction of users, most of which are already critical of mainstream centralized social media. Why worry about doing it here when a single comment on reddit can reach millions of people when lemmy doesn’t even have as many users combined as some of the subs over on reddit.

            This guy is a clown, regardless. I had an interaction with him on another thread where he edited his comment to make himself look like he predicted my response lmao. He also refuses to elaborate on some of the good faith response comments from other users because he knows his viewpoint is indefensible.

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        did you just tey to pre-emptively suggest that anyone who disagrees with you is a google paid shill?

        Because if so I would like to know where I can apply for my payment from Google.

        I think any reasonable person knows by now that if you don’t “pay for a product you sre the product”, everyone knows youtube collects data and sells it and your eyes to advertisers that’s their business model, guess what those servers youtube runs on? aren’t free, as you yourself said, content creators aren’t free, the engineers working on YouTube aren’t free, so your suggestion is that despite this, youtube should still be free and ad/data collection free.

        well do tell me, how long do you think youtube will last with your business model?

    • ubermeisters@lemmy.world
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      OMG but the people I base my entire personality on use that platform, ergo, everyone needs to vicariously support me thought them, and any maneuver to the contrary is an attack on the very core of my essence!

      -ITT

    • online@lemmy.ml
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      I’ve blocked maybe eight people in thirty minutes who are implicitly demanding that corporations create the law.

      • Darkhoof@lemmy.world
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        And one of them immediately down voted you. I wonder why they’re here on Lemmy instead of continuing to support Reddit? They clearly like to be bottoms to corpos.

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      I honestly don’t really care if people adblock or not but I think people need to acknowledge that adblock is essentially piracy. That doesn’t make it inherently bad or good but it has the same impacts as piracy at the end of the day. It’s a useful tool to use when companies start to get unreasonable but especially in the case of YouTube it impacts the amount of money the people who make the content earn.

      • lorez@lemm.ee
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        But piracy has no impact at all. Pirates never wanted to buy your stuff.

        • Same@lemmy.world
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          I don’t know, I probably would have paid for at least half the things I pirate if I had to (especially books).

        • kameecoding@lemmy.world
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          that only applies to p2p torrents where there aren’t infrastructure costs, youtube has infrastructure costs.

          grabbing a torrent from the net and downloading it doesn’t cost anyone anything, it’s all volunteers providing their bandwidth for it.

          youtube’s bandwidth isn’t free.

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            Another thing: footage provided em by content creators trains their LLM and it’s poorly paid, everybody seems to have a Patreon these days, every creator that wouldn’t be there if there was no money to be made (via said method and those live donations). So the apparent loss of money is more than compensated by the data usefulness. Then ads came. And they were few and it was fine. Then ads became insufferable. My presence there already guarantees creators output content that Google exploits for their AI. What else do I have to pay?

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            Let’s say I provide them with useful data with what I watch then. They know my age cos I log in and all my other info from Google services. That’s prolly why unblocked ads on the phone or tablet are always on point.

      • gian @lemmy.grys.it
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        I honestly don’t really care if people adblock or not but I think people need to acknowledge that adblock is essentially piracy.

        The same way it is piracy to go to the bathroom during the commercials…

        Look, the problem at hand is not if people use adblocker or not, the problem here is how Google check if you are using adblocker or not, which seems to be illegal.

        Well, the full “check for adblocker” things seems to be illegal in EU, whatever way it is used, given a sentence from 2016

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        I don’t think it’s piracy exactly but I fully realize there would not be a huge video site like YouTube without ads or limiting it to paid subscribers.

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    1 year ago

    This whole thread is a whole lot of hullabaloo about complaining about legality about the way YouTube is running ad block detection, and framing it as though it makes the entire concept of ad block detection illegal.

    As much as you may hate YouTube and/or their ad block policies, this whole take is a dead end. Even if by the weird stretch he’s making, the current system is illegal, there are plenty of ways for Google to detect and act on this without going anywhere remotely near that law. The best case scenario here is Google rewrites the way they’re doing it and redeploys the same thing.

    This might cost them like weeks of development time. But it doesn’t stop Google from refusing to serve you video until you watch ads. This whole argument is receiving way more weight than it deserves because he’s repeatedly flaunting credentials that don’t change the reality of what Google could do here even if this argument held water.

    • ugjka@lemmy.worldOP
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      1 year ago

      Ah yeah the kind of hullabaloo that makes everyone accept cookies on every single website ;)

    • crapwittyname@lemmy.ml
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      You’re missing the point/s

      1. What they’re doing is illegal. It has to stop immediately and they have to be held accountable
      2. What they’re doing is immoral and every barrier we can put up against it is a valid pursuit
      3. Restricting Google to data held remotely is a good barrier. They shouldn’t be able to help themselves to users local data, and it’s something that most people can understand: the data that is physically within your system is yours alone. They would have to get permission from each user to transfer that data, which is right.
      4. This legal route commits to personal permissions and is a step to maintaining user data within the country of origin. Far from being a “dead end”, it’s the foundation and beginnings of a sensible policy on data ownership. This far, no further.
      • Demuniac@lemmy.world
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        1 year ago

        How is it immoral? Is Google morally obligated to provide you with a way to use their service for free? Google wants YouTube to start making money, and I’d guess the alternative is no more YouTube.

        Why is everyone so worked up about a huge company wanting to earn even more money, we know this is how it works, and we always knew this was coming. You tried to cheat the system and they’ve had enough.

        • HexesofVexes@lemmy.world
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          1 year ago

          I think it’s a question of drawing a line between “commercial right” and “public good”.

          Mathematical theorems automatically come under public good (because apparently they count as discoveries, which is nonsense - they are constructions), but an artist’s sketch comes under commercial right.

          YouTube as a platform is so ubiquitously large, I suspect a lot of people consider it a public good rather than a commercial right. Given there is a large body of educational content, as well as some essential lifesaving content, there is an argument to be made for it. Indeed, even the creative content deserves a platform.

          A company that harvests the data of billions, has sold that data without permission for decades, and evades tax like a champion certainly owes a debt of public good.

          The actions of Google are not those of a company “seeking their due”, for their due has long since been harvested by their monopolisation of searches, their walked garden appstore, and their use of our data to train their paid AI product.

          • steltek@lemm.ee
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            1 year ago

            A public good? Like roads, firefighters, etc? You want the government to pay for your Youtube Premium subscription?

            Less snarky, if you’re arguing that Youtube has earned a special legal status, a natural consequence is that Google gets to play by a different rulebook from all other competitors. That’s quite a dangerous direction to take.

            • HexesofVexes@lemmy.world
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              1 year ago

              Your snark was actually closer to the mark than you think.

              Let’s say YouTube vanished overnight, what would the impact be? Sarcasm might suggest “we’d all be more productive” but let’s take a deeper look.

              1. A lot of free courses (or parts thereof) would vanish. (A key resource for poorer learners)

              2. Most modern tech repair guides would be gone (no machine breakdowns, no guides on fixing errors on old hardware)

              3. A lot of people’s voices would be silenced (YouTube is an awful platform, but for some people it’s one of the only ones they have)

              Seems to me, it would do a lot of public harm. Probably more harm than removing a freeway or closing a fire station.

              As for letting Google “play by a different rulebook”, it does so already. The OP has indicated that they’re undertaking an action in an illegal way, and yet no-one much cares to stop them. Yes, they could do the same thing via legal channels, but that’s rather like suggesting there is no difference between threats of violence vs taking someone to court when trying to collect money.

              Would you grant an insurance company similar legal indemnity? How would you feel about your local barber peeking in your window and selling what they see? Google has long played by a different rulebook, and thus different expectations are held.

              • shrugal@lemm.ee
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                Your arguments would only work if you’d argue for breaking up or nationalizing YouTube.

                As long as they are a for-profit company you can’t deny them the right to legally earn money the way they see fit, doesn’t matter how big they are or what other revenue streams they have. Forcing them to offer a service for free is nonsense, and attacking them on a technicality that is probably easily circumvented is just a waste of everybody’s time and money imo.

                If we really want to do something about this then we have to break their monopoly, same as any other huge company that’s f*cking with consumers.

          • Queen HawlSera@lemm.ee
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            1 year ago

            Honestly if I were a politician I would support legislation restricting permanent bans from major websites from being given out willy-nilly because too many of them are ubiquitous enough to qualify as a public good.

        • AnAngryAlpaca@feddit.de
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          I get what you are saying, but you could argue that google is pretty much a monopoly at this point, using their power trying to extract money from customers they could never do if their was any real competition with a similar number of channels and customers.

          I think most users see google/youtube as a “the internet”, or a utility as important as power, water and heat. And don’t forget that google already requires users to “pay” for their services with data and ads in other services (maps, search, mail) as well.

          • Demuniac@lemmy.world
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            1 year ago

            So because they earn money somewhere else they should do something else for free? Why? What does Google owe us?

            They only have the monopoly if we give it to them. I find their model fair, I use their service a lot. if they overprice me I’ll find another form of entertainment.

            But you are right, people see YouTube as a necessity at this point. I’m trying to remind you, it’s not.

            • gian @lemmy.grys.it
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              1 year ago

              So because they earn money somewhere else they should do something else for free?

              Obviously not, but there is nothing to stop Google from making Youtube a paid service and drop that charade about adblockers.

              • Demuniac@lemmy.world
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                1 year ago

                Google’s main source of income is ads across the board, so fighting adblockers is certainly in their best interest

                • Honytawk@lemmy.zip
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                  1 year ago

                  And users blocking all ads as long as Google is illegally tracking their online movement is in their best interest as well.

                • gian @lemmy.grys.it
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                  1 year ago

                  Fine. But it need to fight by the rules.

                  It is not up to discussion: Youtube want to serve video to EU user ? They need to follow EU rules. If the rule says that adblocker detection technologies (or attempt) are illegal Youtube has no really a say in it.

        • kirk781@lemm.ee
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          1 year ago

          Err, going through threads of conversations on both reddit and lemmy regarding YouTube, one would assume ad free access is the norm and Google even daring to offer Youtube Premium is a bad thing.

          • Honytawk@lemmy.zip
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            1 year ago

            I feel offering Youtube Premium while still tracking the users online movement is indeed a bad thing.

        • gian @lemmy.grys.it
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          1 year ago

          How is it immoral? Is Google morally obligated to provide you with a way to use their service for free? Google wants YouTube to start making money, and I’d guess the alternative is no more YouTube.

          Nope, but it is legally required to ask for permission to look into my device for data that it does not need to provide the serice.

          Of course Google could make money, it just need to make them without violating the laws.

        • TWeaK@lemm.ee
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          It’s all well and good that Google want to make money from my data - but they should be paying me for it. The value of my data isn’t from the data itself, but what can be done with it.

          You can’t build a car without paying for the nuts and bolts.

          • Demuniac@lemmy.world
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            1 year ago

            They are. They provide you with a service for your data. It’s called YouTube. And if they don’t have a place to show you ads, the data is useless because no one will use it. It’s a closed loop.

            And even if you don’t agree with it, it’s still a company selling a service and it can do whatever it wants to earn money from it. There’s nothing unethical about that.

            • TWeaK@lemm.ee
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              1 year ago

              No, it is not an exchange of data for access to the website. The website is provided completely free, and the data collection is the small print. A normal contract exchanges one thing for another, then the details are in the fine print. If it were an exchange of data for access, then the amount of data they collect would be proportional.

              • Demuniac@lemmy.world
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                1 year ago

                Why? Who made the rules about exchanging data? And it is an exchange of data for a service, it’s just not as obvious as you might want it to be. But nothing comes for free.

                Hey I’m not saying I like the big company ethic scathing that’s been going on around the world, but it is how our society currently works.

                • TWeaK@lemm.ee
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                  Why? Who made the rules about exchanging data?

                  There’s a whole area of legislation called contract law. An exchange of value requires consideration, ie payment. They invite you in for free, then take your data without consideration. In particular, you only have use of the website while you visit it and so long as they host it in that current form, but they claim rights to your data in perpetuity. They have no obligation to continue hosting the website, because that is a separate arrangement to the data collection.

                  It’s how things have been going so far, but the law always takes a long time to catch up with new innovation. The law is not always right or comprehensive, which is why it has a facility to be changed. The GDPR cookie splash screen was the first real attempt at this, it falls well short but if everything works as it should then further laws should come.

                  Frankly though, I think what should happen is that businesses should be allowed to continue collecting data as they are, but their raw dataset should be publicly available for a small nominal fee. This way Google et al can still keep their proprietary data processing magic to themselves, but everyone can make use of the datasets and drive competition. It also gives people a reasonable opportunity to actually see their data, and act accordingly.

                  Businesses will complain about giving away “their” data, but the reality is that the data belongs to the users and the business merely has a licence. The cat is already out of the bag and it’s not practicable to put it back in, so the best choice is to embrace it openly.

      • TWeaK@lemm.ee
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        1 year ago

        the data that is physically within your system is yours alone.

        Actually, ALL the data Google has on you is yours. Google do not own the data, neither do reddit, Facebook or anyone else. They merely have a licence.

        Personally I think even that is illegal. Contracts require consideration, you exchange x for y, then you have details in the terms and conditions. This is like “come in for free!” and then everything is in the terms and conditions. If you look at insurance, they’re required to have a key facts page to bring to the front the main points from the terms in plain English. The cookie splash screen doesn’t really do this, as it obfuscates just how much data they collect, and is for the most part unenforceable as you can’t see what data they hold. Furthermore, the data they collect isn’t proportional to your use of the website.

        The whole thing flies in the face of the core principles of contract law under which all trading is done. They tell us our data has no value and it isn’t worth the hassle of us getting paid, yet they use that data to become some of the wealthiest businesses in the world. We might not know how to make use of that data, and you’ll need a lot of other data to build something to sell, but a manufacturer of nuts and bolts doesn’t know how to build a car - yet they still get paid for a portion of the value derived from their product through others’ work, as most of the value comes from what you can do with it. We’re all being robbed, every single one of us, including politicians and lawmakers.

      • Stumblinbear@pawb.social
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        1 year ago

        Immoral? For making you watch ads? How are ads immoral? You’re using the service, you watch ads, it’s not rocket surgery

          • Klear@sh.itjust.works
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            1 year ago

            Fuck that noise. Advertising as a whole is mostly immoral, we just got used to it.

            • Honytawk@lemmy.zip
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              Marketing in general is a reason we live in a consumer society.

              The only reason marketing exist is to trick our brains into buying stuff we do not need.

              I’d say ban all of it. The world would be better off.

          • Stumblinbear@pawb.social
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            1 year ago

            Uh. It’s not immoral to read the data they’ve served to you on the page they’re visiting on their own website. I’m honestly genuinely curious what moral argument you could make, here

            • wildginger@lemmy.myserv.one
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              1 year ago

              they are taking information from your browser without getting your permission first, to use that information against you.

              • rchive@lemm.ee
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                They’d argue that you going to their page which you know is sustained by ads is consent enough to check whether you’re using ad block. It’s an implicit thing, like how when you go to a restaurant you’re implying that you’re going to pay the bill afterward. You can’t eat and then leave saying, “well technically I never explicitly agreed to pay for this meal, it’s your fault for not asking before serving me.”

              • Stumblinbear@pawb.social
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                They’re taking information from the page they served you and runs the code they wrote to read the page they served you to ensure what they served you is actually what you’re seeing

                You’re accessing the site, you’re continuing to use the site, you are implicitly agreeing to allow the code they run to modify the page you’re on

                I fail to see how it specifically being used to check that ads are displaying is any different from code running normally in your browser to change the page without refreshing the page entirely

                More importantly and actually on subject: how is this immoral? What moral code are they breaking here? You can argue legal semantics, but legality is not morality. You made a moral argument. How is this immoral?

                • Honytawk@lemmy.zip
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                  1 year ago

                  Google is tracking you on every website that has a “share to Google” icon.

                  Which means Google has your entire browser history, even if you use Firefox.

                  If it was just on their own websites, nobody would be complaining.

          • wildginger@lemmy.myserv.one
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            1 year ago

            Youtube makes money off of adblocked users.

            They send your watch habit aggregate data profiles to the number crunchers at alphabet hq, to sell off.

            They make fuckloads of money off the free video content theyre given as well as the nonstop data stream of demographics data. Thats why alphabet bought it in the first place.

            The ads are just bonus cash. They dont want to miss an opportunity to score more money by selling ad space in their data profile mines.

            They are being fully compensated by me logging in and feeding them either free labor as video content or free money as data profiles. They can easily keep the lights on off that alone. They dont need more free cash.

              • wildginger@lemmy.myserv.one
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                1 year ago

                I am not obligated to sit dutifully with the volume up when ads play on my tv.

                Nor am I obligated to allow ads to load within my browser.

                They send the data they want me to display, down to every element on the page. It is fully within my rights to choose which elements are allowed to load on my computer.

                And I wont be fuckin guilt tripped that the billion dollar company will make a fraction of another billion less dollars this quarter over my decisions to do so.

                • online@lemmy.ml
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                  1 year ago

                  Correct me if I’m wrong but doesn’t the typical terms of service or privacy policy even mention that you, as a user, have the power to reject tracking cookies, tracking pixels, etc. via your browser configuration and third party tools? As far as I know, the YouTube ToS and Privacy Policy also mention these things. I just tried to read it but they seem to have broken it up into a sprawling multi-site multi-page document where I can’t find the legalese to ctrl+f and pore over.

                  Can anyone find these documents, so I can read through them please?

                  Edit:

                  I found it: https://policies.google.com/privacy?hl=en#intro

                  There are other ways to control the information Google collects whether or not you’re signed in to a Google Account, including:

                  • Browser settings: For example, you can configure your browser to indicate when Google has set a cookie in your browser. You can also configure your browser to block all cookies from a specific domain or all domains. But remember that our services rely on cookies to function properly, for things like remembering your language preferences.
                  • Device-level settings: Your device may have controls that determine what information we collect. For example, you can modify location settings on your Android device.
    • gian @lemmy.grys.it
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      This whole thread is a whole lot of hullabaloo about complaining about legality about the way YouTube is running ad block detection, and framing it as though it makes the entire concept of ad block detection illegal.

      Nope, the point is that, at the moment, Google seems to look where it should not look to know if a user has an adblocker and they don’t ask for permission.

      Let put it in another way: Google need to have my permission to look into my device.

      But it doesn’t stop Google from refusing to serve you video until you watch ads.

      Which is fine as long as Google can decide that I am using an adblocker without violating any law, which is pretty hard.

      Of course Google could decide that it is better to leave EU and it law that protect the users, but is it a smart move from a company point of view ?

    • Xabis@lemmy.world
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      1 year ago

      The guy really exudes “don’t you know who I am?” energy. Which is a shame since it detracts from the discussion.

    • Blackmist@feddit.uk
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      I feel like they’re eventually just going to embed the adverts directly into the video streams. No more automated blocking, even downloading will make you see ads. Sure, you can fast forward the video a bit, but it will be annoying enough that you’ll see and hear a few seconds of ads each time, and you won’t be able to just leave it running while you do other things.

      • gohixo9650@discuss.tchncs.de
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        1 year ago

        the reason they are not doing it is because the ads are personalized. So if they want to bake an ad onto a video they will end up with countless videos each on with their own unique ads which is not viable logistically. So they can only do it on-the-fly. But re-encoding each video on-the-fly for each user is also a nightmare logistically, if not impossible at all.

          • gohixo9650@discuss.tchncs.de
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            isn’t this more or less what they’re doing now? The difference is that the ads are coming from different server and have an overlay on top with a timer and a skip. As long as the ads are coming from a different server they will be detectable. Also as long as the ads have overlays they are also detectable. They would need to make the ads be served from the same server that serves the video and eliminate the overlays.

            • shrugal@lemm.ee
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              1 year ago

              We could build a public database (like SponsorBlock) of known ad video slices and detect them that way.

              • Honytawk@lemmy.zip
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                There will always be a way to detect and block ads.

                I’m not worried.

                • TauZero@mander.xyz
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                  That’s why Google is pushing hard their Web Environment Integrity. It’s DRM for the browser! They want the TPM chip in your computer to attest that the code running processing the video stream is authentic. Then you can’t slice out the ads because you do not have physical access to the inside of TPM. With HDCP encryption on the HDMI video output, you gonna need to point a literal video camera at the physical screen to DVR the video and slice out the ads later.

                  They’ve been working hard for decades to lock down the video pipeline with TPM and HDCP and now WEI. They said “don’t worry about it” and we let them. They are really close to snapping the trap shut!

                  Now please excuse me, my tongue is falling off with all the acronyms…

        • Blackmist@feddit.uk
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          I don’t think you’d need to re-encode the whole thing on the fly. More frigging the container data around, than the video/audio codec itself.

          That way I could request some_pointless_video.mp4 and it sends me 95% the same thing as is already on their server, with adverts jammed into it at defined intervals.

          They probably think they can win for now by messing with individual ad-blockers, but with 3rd party players becoming more popular, I can see that being a catch-all solution.

          • gohixo9650@discuss.tchncs.de
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            isn’t this more or less what they’re doing now? The difference is that the ads are coming from different server and have an overlay on top with a timer and a skip. As long as the ads are coming from a different server they will be detectable. Also as long as the ads have overlays they are also detectable. They would need to make the ads be served from the same server that serves the video and eliminate the overlays.

            • Blackmist@feddit.uk
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              That’s the difference. The ads are coming from somewhere else and displayed in a different way.

              By injecting it into the stream, there’s no way to detect that. To your player it would all look like it’s coming from the same place. Instead of a ten minute video and a couple of 20 second ads, it’s now just 11 minutes of video.

              • gohixo9650@discuss.tchncs.de
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                yes. But then they have different problems. Now it is the ad company who is responsible to serve the ads and the personalization comes from there. This is achieved by the client directly “asking” the ad company for ads. If they want the ads to come from the same stream this means that the customer identity is passed to youtube, then youtube requests the ads in behalf of the client, and then serves them mixed in the video stream. I’m not a lawyer but I think that this causes different legal problems for youtube on the part that they will need to ask the ads on behalf of someone else.

                Also apart from that, technically, the part of the video that is an ad, will be associated with a call-to-action URL and an overlay on top of the video, since they need that by clicking on the video it will go to a the ad’s call-to-action instead of just pausing the video. This will still make them detectable

                • Blackmist@feddit.uk
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                  The ad company is Google, no? So they already have that logic ready to go.

                  Does anybody actually click the ads in YT videos? The only clickable thing I ever see is “Skip Ad”.

        • Blackmist@feddit.uk
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          That only works by users crowdsourcing and flagging the advert sections.

          By doing it on the fly, each user could get different ads in different places.

          • shrugal@lemm.ee
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            You could have an app running in the background that detects ads based on the audio (like Shazam for music) and skips it for you. You could probably analyse all the video slices YT sends you and detect ads that way. I think as long as we are still in control of the playback devices we can find ways to make them skip ads.

            • Blackmist@feddit.uk
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              Sure, you could do that.

              You could also download the stream multiple times under different profiles, compare them and then strip away differences.

              But we’re quickly exiting “one guy with a bit of Javascript” territory.

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                We left that territory years ago. There are big community projects and entire companies built on providing adblocking features. People will build it if the need and potential audience is great enough.

          • SSTF@lemmy.world
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            If users are crowdsourcing what the embedded ads are, couldn’t this hypothetical situation be solved by a version of sponserblock that just looks at the agreggurate of the non-flagged video runtime, and learns what the content is and then cuts out any aberrations?

      • Flying Squid@lemmy.world
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        They can’t do that because of YouTube premium. They know they’re making a lot of money from people who don’t want to see ads.

          • Flying Squid@lemmy.world
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            I’m not talking about the EU’s issue, I’m talking about why they could never embed their own ads in videos. Because people pay for premium specifically to not see ads and they would have a mass cancellation on their hands.

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              This is a non issue, on twitch if you sub to a streamer you don’t see ads and they are embed in the stream for non paying users still, and it’s pretty hard to block for free.

              • Flying Squid@lemmy.world
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                This is what I was responding to:

                I feel like they’re eventually just going to embed the adverts directly into the video streams. No more automated blocking, even downloading will make you see ads.

                That would be embedding the ads directly in the videos, which I do not think they will do.

            • gohixo9650@discuss.tchncs.de
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              yes. This is what I replied at. Having a version with ads and a version without ads is not that big of an issue. The issue becomes huge because the ads are personalized which means that they cannot even have a version with ads since the ads are different for each user.

              • Flying Squid@lemmy.world
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                It’s an issue of storage space if nothing else. It means doubling all of their videos. Why would they do that? As others have pointed out, they have other options when it comes to dealing with adblockers which don’t violate any EU regulations and even this is pretty tenuous. So they don’t need to do that. They can just prevent the site from working properly if you have an adblocker.

    • Chickenstalker@lemmy.world
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      Ha ha no. Google needs you more than you need google.

      > but but but the ads moneh

      If google made so much money from ads, they wouldn’t care if you watched it at all. They want your consumerist data and they can’t get it with adblock.

      > but but but muh creators

      Most major creators have complained about google shafting them with schizo rules about monetization. The biggers ones have started to sell merch and use other platforms as insurance. You watching those ads gives google more benefits than the creators.

      Youtube is NOT essential. You can live without youtube. Simply follow the creators you like on other platforms. If you’re a creator, time to diversify your platform. The iceberg is sighted and it’s time to jump ship.

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        Google DOES make money from ads. A metric tuckton of it. Why the fuck else would they need your data other than to serve better ads???

    • Broodjefissa@lemmy.world
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      And in the war you probably also sided with the Nazis because ‘well they invaded already, might as well give up’

  • Queen HawlSera@lemm.ee
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    Everyday I think the European Union for preventing the internet from being worse than it could be. It’s sad that back when the internet was a cesspool was so far the best age for it. Normies really do ruin everything

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        The EU has its faults, too, like this BS about sacrificing encryption. Overall, there seem to be a lot of benefits reigning in big companies, though.

        Who else is looking out for their citizens? I think some congresspeople in the US ask tough questions, but in the end, business just goes on as usual.

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        Yes, the same EU. The fact that it’s considering some poor choices doesn’t detract from the fact that it’s actions thus far have been positive and deserve appreciation. Real Life doesn’t split people neatly into heroes and villains.

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      Don’t be an asshole and blame regular people for shit like this. This is because of big tech

      • Queen HawlSera@lemm.ee
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        Actually I will, because big Tech used to be on the level because they knew they would be called out for fuckery. Then Facebook brought the Baby Boomers online and it was the Eternal September on steroids.

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        This is the same chicken / egg thing as plastic pollutions.

        Sure consumers choice of whether to discard or recycle a plastic straw is nothing compared to the decisions of corporations, but then consumers invest in those companies, buy their products, and elect representatives who do not hold them accountable.

        Big tech has ruined the internet because people were willing to trade their privacy and their attention in order to watch gifs of cats playing the piano. I’m not “blaming” people for that - hell, I was one of them, but you can’t solve the problem without understanding how it’s perpetuated.

      • LogarithmicCamel@lemm.ee
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        The normies support big tech, they love it. They probably work for big tech, or wish they did, or at least imagine themselves as the next Elon Musk.

        • Blackmist@feddit.uk
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          The “normies” don’t even know what these things are. It’s just the big blue “f” on their phone, or the colourful camera icon.

          Half this shit is installed by default on pretty much any phone you can buy.

      • CaptainProton@lemmy.world
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        Strictly speaking, management at Big Tech are all normies and they make the decisions.

        I think the point is solid: non-tech-people sell capabilities to other non-tech-people to make money, and this forms a feedback loop and drives direction. A non-big-tech world is wildly different because it’s more like tech people building an environment for doing things with other tech people.

        • Two@lemmy.world
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          Management of big tech are excessively rich assholes. The rich, by the very definition, do not fall into the category of “normal people”

        • RobertOwnageJunior@lemmy.world
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          Strictly speaking, that’s nonsense. Is everyone that’s not you a normie? Or is normie a ‘normal person’, which then absolutely does not include rich managers of big tech companies?

          Really strange point to make, man.

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        “Don’t be an asshole”? As a response to a short three sentence statement where no one was an asshole…

        I think you’re the fucking asshole regardless of how much blame “big tech” and corporations in general bare here.

        Slow the fuck down.

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        If a private company has to succeed, it has to offer things ** that normies want.** FB/G is shit because this is what normies consume - the ego-display, the dopamine kick. In every enshittification of a service, there is a history of it being cravingly indulged by the mass. Now when the companies started rising up and used their monopoly, they (the normies) are realizing they have been shit-eating for a long time. One may argue the companies were not so in the beginning, but that would be a very myopic view.

      • Queen HawlSera@lemm.ee
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        Normally it wouldn’t be, but these sheep were told “Do not go to this farm or you will be cooked.” and responded with “Pffft, that’ll happen to the other guy…” or “Pfft you’re just whining because you expect everything just handed to you”

      • Honytawk@lemmy.zip
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        But they weren’t led. They were convinced by big tech. But in the end they choose to go into the meat grinder themselves.

    • TheBlue22@lemmy.blahaj.zone
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      “Normies”? Seriously?

      Because “normies” are responsible for the entshitification of the Internet right?

      • wizardbeard@lemmy.dbzer0.com
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        As much as I loathe that term, it could be argued that they indirectly are.

        The massive increase in the amount of people online made it profitable for companies to be online. Lack of regulations and the inability for regulators to keep up with technological advancements allowed companies to maximize profits at the expense of everything else. The complete inability of government to prevent monetary influence on legislature has prevented good regulations from developing. The fact that the average person online uses maybe five websites in total and doesn’t engage further means that most issues fly under the radar of the average person, which limits the ability of any significant amount of constituents to pressure the politicians supposedly representing them to do better, and limits the overall impact of any movement away from shitty sites to better ones.

        It’s a tangled yarn ball, but one that would struggle to exist without a majority of people to pull money from who just do not care about any of the shit that people more deeply invested in the internet care about.

  • Klystron@sh.itjust.works
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    Every tech article I read nowadays I feel like has the appendix, “which is illegal in the EU.” Lol

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        Seriously. Everything causes cancer which has the unfortunate effect of dulling the fear response but it is good to know. If you want to sell your product in California, which is where silicon valley is, you need to observe their safety standards.

        And thank the EU we might actually get right to repair.

        Elon can block EU for Twitter if he wants to but it’s probably going to cost him even more.

  • Chefdano3@lemm.ee
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    Cool, so YouTube will start putting pop ups that require you to consent to the detection in order to watch videos. That’s what everyone did with the whole cookies thing when that was determined to be illegal without consent.

    • harlatan@feddit.de
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      that would be illegal too, because that information is not strictly necessary for their service - they could only opt to not provide the service in the eu

    • ddkman@lemm.ee
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      Still a curveball. Collecting your data and having to say ot to your face are not the same.

      • Rhllor@feddit.de
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        Would be a shame if your answer to that consent question was not saved and would be required to answer each time you open up a video.

        • ELI70@lemmy.run
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          which you could get around by using another frontend for youtube or just going with vlc all the way by playing the url in vlc directly.

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    I only just posted a meme about the EU flooring companies for going against their regulations. It was my first post too :)
    I’d really like to add YouTube to it. Godspeed.
    Image

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    unless it is strictly necessary for the provisions of the requested service.

    YouTube could quite easily argue that ads fund their service and therefore an adblock detector would be necessary.

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      Adblock detection has literally already been ruled on though (it needs consent). I’m sure there are nuances above my understanding, but it’s not that simple.

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      Also required should be YouTube accepting liability for damage done by malicious ads or hacks injecting malware onto user systems via ad infrastructure.

    • Nurse_Robot@lemmy.world
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      That’s a very good point. I’m not very aware of EU regulations, I wonder if there has been established precedent in court

    • Flaimbot@lemmy.ml
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      that’s not how it is to be interpreted.
      it means something like in order for google maps to show you your position they NEED to access your device’s gps service, otherwise maps by design can not display your position.

      • dual_sport_dork 🐧🗡️@lemmy.world
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        Correct. Youtube can still play videos on your screen on a technical level without the need for adblocker detection. Their financial situation is not relevant in that respect.

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      Call me naive, but doing something illegal is never OK in the eyes of the law, whether I deem it necessary or not. I would have to receive a legal exception to the rule, as it were. As it stands, it’s illegal.

      • 14th_cylon@lemm.ee
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        doing something illegal is never OK in the eyes of the law

        yeah, doing something illegal is illegal, hard to argue with that tautology.

        but you seem to be living under the impression that immoral = illegal, which is not the case.

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        I think what they were saying is that the law specifically makes exceptions for things that are necessary. Others are saying ads are not necessary per the law’s definition, but that’s a separate issue.

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        Saving Jews during the holocaust in Germany was illegal. How naive are you?

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    … We’re gonna get another cookie click-through, aren’t we?

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    Don’t ask how, but my dad found out that at least with Ublock, cleaning the cache in the addon makes it bypass the stupid pop-up.

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    I am not paying for Premium again until they bring the dislike button back.

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    As an English person I thought yay that means us. Then I remembered. . .