Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
This is the problem. If you can’t even distinguish the company from a tv company, that’s an issue.
Many companies make many products. It’s not out of the realm of possibility, especially in the 80s, that an electronic company would also make quartz watches.
As it is, I never heard of Zenith watches until maybe the last year. I have decades of Zenith selling TVs and radios in my head.
No I don’t mean that it’s an issue with you, it’s an issue that Zenith should be doing better marketing!