Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
Exactly this. It’s fun to see another watch person get excited. Secret handshake is a good way to put it. Flaunt only to yet unknown friends as mutual appreciation, without bluntly flaunting to just everyone which always looks desperate for approval.