Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
Used to love Zenith until I had to send one of my older chronomasters in for servicing. Came back with damaged dial and running +10 seconds per day, had to send it back in and had a very long dispute with Zenith to replace the dial for free.
So yea. Their watches are great, but the price ain’t worth the aftersales service.
Their service is the worst by far