Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
Almost every brand is unknown to non-watch people. Everyone has heard of rolex and maybe Casio. After that I would say TAG Heuer and maybe omega are known but that’s about it. If you’re buying watching for people to recognise, you’re doing it wrong. And unless you limit yourself to those brands they’ll never care.