Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
Yes. I am actually more drawn towards brands that only watch enthusiasts know. Which why I am not really targetting Rolex and Omega. If someone notices my Zenith, we both know we like watches.