Basically the title. Zenith makes some pretty stellar and innovative watches imo. I also love their history and style. However, the brand recognition outside of watch lovers is pretty dismal. And while I generally buy watches for me, I do want the watches I buy (particularly those I’m paying $5k-10k for) to have some brand recognition among the public. What happened with Zenith in this respect? Or am I giving the public too little credit?
If you want under the radar then don’t get a luxury watch to begin with. This sub always has this mentality of “stealth” but there’s no stealth in luxury watches. It’s so delusional to say that “oh I spend that 10k on a piece of stainless steel to impress myself, not anyone else!”
Of course you are trying to impress someone and hoping that someone would recognize it. That’s why there’s always wrist shots on this sub asking “how did I do?” “Does it fit?”. Some of the guys here are just so delusional and cringe. Once they bought the GS then they start complaining about how “why won’t anyone recognize the greatness of my watch! 😡”. Turns out all they wanted the whole time is a piece of jewelry to flex. When they accept that their brand is not as mainstream and likely never will be, they turn to this sub to starts bashing the big 5 brands. It’s just pathetic. There’s no true “enthusiast” watch brands, it’s a luxury product market targets mostly men. You either get it or you don’t.
The problem with Zenith is the same problem as any other brands. The quartz crisis hit them like a truck and they lost all relevance they had once an American management took over and demand they start making quartz. If you know what actually happened to the company you understand it’s actually Rolex that saved the el primero. Ppl here don’t know jack shit and doesn’t understand why certain brands are popular for a legitimate reason.