I know that he was extremely popular/famous and there was a lot of interest in him, but being a famous player doesn’t have to be the same as being a loved player.
For example, in todays game, Steph Curry and Kevin Durant are both very famous players in the league who get a lot of attention from media and from Basketball fans, but Curry is a player who seems to be almost universally liked, not many fans have negative feelings about him. Durant on the other hand is as media famous as Curry, but he is less loved, a lot of regular fans have negative feelings about him.
So how was it with Jordan? Yes he was extremely famous. But was he liked/loved by many Basketball fans (apart from Bulls Fans of course)? Or was he just respected? Did many even have negative feelings about him?
For real OP it can not be overstated how loved and popular mike was on a global level. There is a reason he was the guy for Space Jam. For some anecdotal evidence. Both my wife and I had actual MJ shrines in our bedrooms as teens. We are from Vancouver Island in canada. MJ and Steve Nash and then Vince Carter made the popularity of the game explode up here.
Let me put it this way for context. As a 5 year old in a 3rd world country, I knew who Michael Jordan was in the 90s. I didn’t know a single other basketball player as an immigrant in the USA for the next 7 years until I started playing basketball and actively following the NBA.
More like since JFK.