Because I think the question is worded poorly, let me give my example.
For me it’s the brand name. Not its reputation or history, but just how the name sounds. For example:
Omega - association with ancient greece, and also math and physics. 10/10 would explore space with one
Cartier - sounds french and expensive, is french and expensive; perfect for if I was rich and wanted to feel rich
Baltic - reminds me of the cold Baltic sea, perfect name for a dive watch; probably one of the reasons I love the Aquascaphe so much
Names that end with “ex” - generaly sounds like you’re lazily trying to look cool (Rolex is an exception, I don’t feel strongly about it)
So yeah I know it’s dumb but the brand name is the thing that is always plastered in big letters across the dial, I feel that the name should fit the style of the watch and also myself.
If it’s just the last name, it’s fine for me
But Christopher Ward being called that, along with their hideous logo, makes me not even look in their direction
Yes same here. For example Girard Perregaux can be ok. Specially when they just drop a “GP” logo instead of spelling it out. But Vacheron Constantin…man I don’t care if it’s holy trinity or whatever that sounds excessive and silly. Also Ulysse Nardin, great watches but it sounds like a fancy bistro restaurant and not a watch.
Funnily enough I don’t hate Vacheron Constantin as a name, but maybe that’s because they are so out of my price range that it’s not even worth it to consider those things
It is a bad—and something like their 3rd logo in 2 years… talk about a brand without any originality or idea of who they are…