Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI.::The company’s research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.

  • Redcedar@lemm.ee
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    2 years ago

    Well, yeah, everyone else is, too. They’re not gonna let Siri become any more woefully outmatched than it already is, so it’s either adapt or die. Microsoft killed off Cortana recently in favor of their AI program.

    This is just self-maintenance, basically.

      • TheRealKuni@midwest.social
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        2 years ago

        The cofounder is famously quoted as saying “Good artists copy, great artists steal”, lol

        Which, appropriately, is a quote he stole from Picasso.