It’s a lot marketing obviously, but if anything Rolex has the best argument if any except maybe AP and Patek to be considered underpriced.
They consistently sell out and could clearly sell most of their watches for more money and still sell out. That’s essentially the definition of something that’s under market price.
![[Tier List] Time to argue -- What you should buy as an upper-middle class professional with responsibilities](https://alien.top/pictrs/image/df56fea3-e8bd-43a0-bee3-572f5c29b6cb.webp){kind=link}
It’s a lot marketing obviously, but if anything Rolex has the best argument if any except maybe AP and Patek to be considered underpriced.
They consistently sell out and could clearly sell most of their watches for more money and still sell out. That’s essentially the definition of something that’s under market price.