“We recognize that, in some ways, the decline of cable has disproportionately impacted the NBA,” Silver told Kendall Baker of Yahoo Sports AM. “Our young audience isn’t subscribing to cable, and those fans aren’t finding our games.
But there are still roughly 65 million homes in America that are consuming sports in a very traditional way, and even more people on network TV. Is that declining? Yes. Is that going away anytime soon? I don’t believe so. So we want to be on all of those platforms.”
I’m in this weird spot where I pay for NBA TV, get TNT games through Max, but can’t watch ESPN. Makes no sense to get some kind of cable package just for that subset of games. Last night I had to find a stream of the Kings/Warriors game despite spending a lot on the NBA already.