I know nothing is ever a sure thing. I keep coming up with ideas and then finding reasons not to start. Whether it is timing, oversaturated market, money, etc. I can never land on an idea and go with it.
I guess I am just wondering what is on your checklist for when it is right to pull the trigger and go for it when it comes to a business?
My constant suggestion is this will always happen as long as you stay fixated on supply. Study demand. Experiment. Test.
If you put up a landing page with the idea with a Buy Now button, then 32,584 people click, any true entrepreneur will start. What’s more, code monkeys and launch monkeys will fight each other for one share of equity to join up.
However, nobody does that. They are so terrified of customers and the market the default is always Build It And They Will Come. They’ll fool themselves about having a business when they don’t, sure. They will throw their voice to have it appear to come from a customer, certainly.
The whole point of all the bullshit here was a different way from the past. Used to be your checklist was something like “Ready, Aim, Fire.” Then came the genius of “Ready, Fire, Aim” or Lean Startup.
Idiots thought to do better, so their checklist is a lot like, “Fire, Fire, Fire, Fire, Fire, Fire …click, click, click.” That’s a fail.