Who are some investors or firms putting money into retail/ecommerce companies today? Are traction and market potential enough for a conversation these days? What kind of demand are do these investors look for?
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Venture capital firms are always looking to back disruptive ideas - traction and growth are huge factors. But the quality of leadership can tip the scales, especially if they have a vision for tapping new markets.
I think VCs made two huge categorical blunders during covid, and they realized it this year when everything went to grass. Tech-enabled service and CPG brands. Neither can get returns typical VCs want.