Threads Software Limited says its lawyers have informed Meta that it will seek an injunction from the courts if the Facebook parent keeps using the name Threads...
      • renard_roux@beehaw.org
        21·
        2 years ago

        From Wikipedia:

        “Meta” had been registered as a trademark in the United States in 2018 (after an initial filing in 2015) for marketing, advertising, and computer services, by a Canadian company that provided big data analysis of scientific literature. This company was acquired in 2017 by the Chan Zuckerberg Initiative (CZI), a foundation established by Zuckerberg and his wife Priscilla Chan, and became one of their projects. Following the rebranding announcement, CZI announced that it had already decided to deprioritize the earlier Meta project, that it would be transferring its rights to the name to Meta Platforms, and that the project would end in 2022.

        So, they bought it through their (non-profit?) foundation and killed it to harvest the name?

  • theinspectorst@kbin.social
    29·
    2 years ago

    I mean, they’re obviously not going to, so I guess Zuckerberg better go dust off what I can only assume is his comically large chequebook…

    • Lvxferre@lemmy.ml
      27·
      2 years ago

      I think that’s neither. The whole thing boils down for me to an adult trying to strike a deal with a kid so the kid gives up their ice cream, the kid saying “no!”, and then the adult still grabbing the ice cream by force.

      In other words I think that Meta run some risk assessment on the move, and decided that it was still profitable.

      • joemo@lemmy.sdf.org
        18·
        2 years ago

        Yeah, I’d actually argue it’s the opposite. Meta knows exactly what it’s doing, it just sucks for the little guy.

        Meta will just drag this out in the courts until the little guy can’t afford to keep going and then they settle.

          • joemo@lemmy.sdf.org
            1·
            2 years ago

            How so? The lawyers at Meta are actually good at their job, they are doing what lawyers should do when they have more money than the opposition. Just like the managers are doing what they should do when they want something and can burn cash to get it.

    • Overzeetop@beehaw.org
      8·
      2 years ago

      Considering that Threads was not trademarked by Meta before their launch (or, at least, isn’t listed on their Trademarks page ) it is a massive fail on their legal department.

  • t3rmit3@beehaw.org
    6·
    2 years ago

    As long as the other company was actually USING the trademark, Meta will probably have to pay up. If the company was doing “Trademark-squatting”, with no real market use, Meta will probably get control of it. That’s all assuming they don’t settle for a few hundred thousand.