I’m a web developer. And I have a gutter installation client of mine. Here’s what you’re missing

1. the text over the images are not great. The white text disappears into the image and is very hard to read. This is bad for accessibility as well since people with visual sensitivities won’t be able to read your content there. That’s a no no. If you want a section with an image background and text on top you need to add a color overlay on top of the image. Black overlay, 75% opacity and white text on top. That should do it. You also have too much space between the image on your hero section and the services section. I’m on mobile at least. Can’t say anything for desktop so I’m going off mobile. Way too much space above and below the image. It’s awkward. And that image should be 100% with and at least 300px tall on on mobile. 16px left and right of the image between the edges of the screen.

2. no visual hierarchy between your hero header text and the sub heading below it. They have the same font weight and the sub heading should be smaller. I usually have 39px header and 16-20px sub header in those spots. And the Atlanta base text at the top should not be the same distance from the header as the subheading. Creates a lot of empty space and the eye has no focal point. The top text is too big and the subheading is too big, so the main header is figured for visual prominence between them. Make the heading bold, 39px, lower the font size of the top text to 16px, and 8px between it and the header, make the subheading 20px and 16px away from the heading.

3. the services section header “services” is smaller than the lower level headings below it. That should be you let h2 heading, and should be bigger. 31px minimum. Then the subheadings for the services should be 20-25px and bolder so they have more visual hierarchy over the text helped them. And your services header is in all caps but the rest of your headings are not. Bad design detail. You need to be consistent in your design choices like this for a more cohesive design. That uppercase text looks like it doesn’t belong. It should be the biggest font size text in that section. There’s also too much gap between the sign up button and last list item. Should be 16px gap between the text paragraphs and list items and then 32px between the button. Double your spacing between non related elements for proper spacing.

4. the interested section with the neon sign background is way out of place. There’s no neon theme anywhere on the site and there’s no pink colors in your branding so it doesn’t make sense. The text on top is also drowned out by that image. That whole section is an eye store and sticks out. I thought it was an ad at first.

5. the service seed section is very empty. Lots of space in that white card and space around them. But there’s too LITTLE space between the top of the image and the green background section above it. Not great spacing going on in this section. There’s like 20px space at the top of the section and like 150px if space below it. The top is cluttered and the bottom is empty.

Here’s an example of a site I did for a plumber in your area actually, in the Atlanta area (Ball Ground, Marietta).

https://sosplmr.com

Notice how I have my hero image on mobile full Width, the header big and bold, the subheading at a proper size and spacing away from it, there’s the same amount of space at the top and bottom of every section of the site, the why choose us section has an image background like yours, but it’s done the same way I mentioned earlier in my comment. Also look at the pages setup. We have service pages for every service they offer. You should have a page dedicated to gutter cleaning and move that block of content in the green section over to its own page. People don’t read that much content in a home page. You need to give them little blurbs and a call to action button to learn more and go to the page with more content or call now and set up and appointment button.

You have no Portfolio or examples of gutters you’ve cleaned, pricing, who you are, about you, no picture of you, no reason why we should choose you, etc. you’re missing a lot of value propositions in your content strategy and have like no call to action buttons to the home page to call and schedule a clean up. You have sign up call to actions. I don’t wanna sign up. I wanna call you first and speak to you and ask you questions before I pay for something. You need to direct your call to actions to get in touch with you. It’s an easier action to email you than it is to sign up for a service on the spot. Not as much risk or friction. I’d do away with that. I don’t want to commit to a subscription when I never used before. You should have a section about one time cleans with a cta to schedule their cleaning, and another one for recurring cleans and a cta to schedule online.

I don’t like wix and I don’t like their booking. I don’t recommend people using proprietary booking systems like that because if you ever need to change your website platform you can’t take it with you and you need to start over and set up all your clients on a new subscription with the new platform. I use square up for all my monthly recurring invoicing. I recommend you move to that instead. They have an online booking platform you can link to form your site and they go to the square up site to finish that action. It’s perfect. If you ever need to ditch wix you can easily move that link to the new platform. It goes where you go. Plus if wix screws up or goes down, your booking and payments are affected. If you separate your site from your booking that adds an extra layer of protection. If your site goes down your invoicing platform is still running on square and is unaffected. I do this stuff all the time. All my clients with booking or online classes needs I have them use an outside third party software to do it off the site. It’s much better in the long run.

Happy to answer any questions you have about your site and how to make an effective site.