I can name companies obviously from Switzerland but also Germany, Japan, France, Belgium, Italy, and the UK but need to Google which ones actually build and assemble the watches stateside.
Is it marketing? Lack of experience?
I can name companies obviously from Switzerland but also Germany, Japan, France, Belgium, Italy, and the UK but need to Google which ones actually build and assemble the watches stateside.
Is it marketing? Lack of experience?
The US had luxury watch companies … but we lost them over time, one by one. For various reasons. Mergers, mismanagement, debt loads, failure to invest in the right products, outsourcing, etc. What’s left are small niche producers.
Back in the late 1800’s, the European watch industry originally learned precision mass-production techniques from the American companies. True story.