• snooggums@lemmy.world
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    1 day ago

    Originally it was a good descriptor of tech companies starting out as useful and then turning to shit as they leaned into becoming profitable, but if you was to use it as “things get shitty in favor of profits” then I guess it could apply to everything.

    I liked the original where it had nuance and was a good shorthand specific to the tech trends.

    • azron@lemmy.ml
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      1 day ago

      Words can entshitify? Ahhhh. Everything given enough time will gravitate to its natural state of sucking ass. It’s the you didn’t die when you were the hero scenario all the way down.

      • snooggums@lemmy.world
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        1 day ago

        As long as we are using enshittification for anything going downhill my word example is lose getting an extra ‘o’ which makes reading ‘I hate it when I loose my keys’ painful. Why the hell is that so common now?