As the SAAS Market is becoming more competitive, there are quite number of SAAS products are available in niche for a reviewer to review which is why only large SAAS companies are only found on the listicle articles like “Best X tools for Y purpose” making new SAAS companies not visible to the users for comparing.
So My questions would be
How much a SAAS Company pay to find all the listicles where their competitor is listed with the blog contact info?
How much a SAAS company pay to get listed in each listicle article (per listing)?
How much a SAAS company pay as monthly retainer for managing their profile on websites like G2?
Sometimes, if these marketplaces are over saturated, it may be best to avoid them. With that said, being listed in a certain directory may also be valuable for credibility boost, eg BBB, or an industry specific directory.