I’ve wondered if they planned on Andor flopping and we’re going to just doa season trial run, or it came at the time they were greenlighting everything star wars. There’s no way it should have slipped through marketing, legal, the feel good police, but it did, and I’m very grateful for Tony Gilroy telling the story he wanted
I think KK’s team did, half covertly, attempt to set it up to fail.
And with the bizarre high budget they gave it it might even turn out to be a flop.
But they set it up to run against The Last Of Us season 2, like they placed the Mandalorian & Grogu movie (dumbest title ever, are they the siblings of Lilo & Stitch?) against the new Marvel movies in May '26…
There was no prior big ticket advertising for Andor, only now when the season is fully out did the advertising start in a big way.
I am also not quite sure on the 3 episodes per week schedule. In a way it worked, story wise, but I feel it would have lasted longer in the ratings if it was one episode per week, with perhaps only the first 3 episodes in the same week as an appetizer.
All in all it feels to me they definitely did not give it their best effort to give Andor’s 2nd season a smooth sailing ride in the hope to be able to declare it a flop.
Why that is I can not directly say, perhaps it is some vindictiveness because Andor succeeded where the more hands on projects failed, or that they just don’t want to give us Andor style products, but it could just as well be some pure incompetence of the management layer…again…
One reason I can think of, is that Andor is firmly aimed at an adult audience, sure its not deliberately kid excluding by including graphic sex scenes or ultra violence or prolific swearing to get a high age rating, but thematically it is.
Studios are obsessed with hitting as many quadrants of potential viewers as possible, removing kids from the equation hurts their potential bottom line. Andor being successful leads to the demand both in and outside the studio to make more content like it, which will impact potential revenue.
Star Wars should be chasing $2bn per film in the Studios eyes due to the amount invested into buying and operating the franchise. That leads to them trying to squash stuff that wont hit those numbers if its going to take up valuable production budgets and release schedule slots.
I’ve wondered if they planned on Andor flopping and we’re going to just doa season trial run, or it came at the time they were greenlighting everything star wars. There’s no way it should have slipped through marketing, legal, the feel good police, but it did, and I’m very grateful for Tony Gilroy telling the story he wanted
I think KK’s team did, half covertly, attempt to set it up to fail. And with the bizarre high budget they gave it it might even turn out to be a flop.
But they set it up to run against The Last Of Us season 2, like they placed the Mandalorian & Grogu movie (dumbest title ever, are they the siblings of Lilo & Stitch?) against the new Marvel movies in May '26…
There was no prior big ticket advertising for Andor, only now when the season is fully out did the advertising start in a big way.
I am also not quite sure on the 3 episodes per week schedule. In a way it worked, story wise, but I feel it would have lasted longer in the ratings if it was one episode per week, with perhaps only the first 3 episodes in the same week as an appetizer.
All in all it feels to me they definitely did not give it their best effort to give Andor’s 2nd season a smooth sailing ride in the hope to be able to declare it a flop.
Why that is I can not directly say, perhaps it is some vindictiveness because Andor succeeded where the more hands on projects failed, or that they just don’t want to give us Andor style products, but it could just as well be some pure incompetence of the management layer…again…
Well said.
One reason I can think of, is that Andor is firmly aimed at an adult audience, sure its not deliberately kid excluding by including graphic sex scenes or ultra violence or prolific swearing to get a high age rating, but thematically it is.
Studios are obsessed with hitting as many quadrants of potential viewers as possible, removing kids from the equation hurts their potential bottom line. Andor being successful leads to the demand both in and outside the studio to make more content like it, which will impact potential revenue.
Star Wars should be chasing $2bn per film in the Studios eyes due to the amount invested into buying and operating the franchise. That leads to them trying to squash stuff that wont hit those numbers if its going to take up valuable production budgets and release schedule slots.