I recently launched a product and have been advertising free samples in my target market. It’s a disposable product and my users would use 5, 10, or 15 widgets month if they liked it and it worked for their situation. I have been offering sample packages that include 2 widgets to let them try it out and get a feel for the product.

I created my web store with 2 listings. One for the free sample package and one for a package of 5 widgets (users can buy multiples to get their desired amount).

I intend to make a few more listings including a monthly subscription option.

So far we have had a lot of orders for samples and only a few orders for paid product. I don’t want to ramp down the advertising of free samples but I would like to push users to buy the product instead, if I can.

I thought about making it slightly harder to order free samples. Potentially pushing them through a few clicks to get to the sample order or asking them to fill out a survey first. It wouldn’t be out of character in my market to ask for information about their predicament before sending samples.

I can automate a email journey to send them a link to free samples…but that felt like too much friction.

What else can I do to make it more appealing to buy vs get the free samples?

  • Able_Divine@alien.topBEnglish
    1·
    1 year ago

    To nudge customers towards buying your product instead of ordering free samples, you can implement a multi-faceted approach that maintains the appeal of free samples while making the paid product more attractive:

    1. Product Differentiation: Clearly highlight the advantages of the full product over the free sample. Emphasize its quality, quantity, and how it can better address their needs.

    2. Pricing and Bundling: Offer competitive pricing for the paid product and create bundle options to encourage larger purchases with discounts.

    3. Educational Content: Provide valuable content on your website or through email marketing that educates customers about the benefits and long-term cost savings of using your product.

    4. Limited-Time Offers: Create time-limited promotions for the full product to instill a sense of urgency in customers.

    5. Loyalty Program: Establish a loyalty or rewards program that offers incentives for repeat purchases, such as discounts or free products after a certain number of purchases.

    6. Upsell at Checkout: When customers order free samples, present an enticing offer to upgrade to the full product at a reduced price during the checkout process.

    7. Customer Reviews: Showcase positive reviews and testimonials from those who have purchased your product, building trust and social proof.

    8. Personalized Recommendations: Use customer data to make personalized product recommendations that cater to their specific needs.

    9. Subscription Benefits: When introducing the monthly subscription option, clearly outline its benefits in terms of convenience and cost savings.

    10. Feedback Loop: After sending free samples, follow up with customers to gather feedback and gently remind them about the full product’s availability.

    11. A/B Testing: Continuously experiment with different messaging and strategies to see what resonates most with your audience and drives more purchases.

    Balancing the appeal of free samples with the attractiveness of the full product is crucial. By focusing on value, education, and personalized engagement, you can guide customers toward making paid purchases while still maintaining the appeal of trying your product with samples.