Hi, technical founder here (software engineer). Ive been working on a b2c product but we have had some trouble with 1. customer acquisition and 2. figuring out a financial model to keep us in the green. Basically when we think we solved one of these, it just makes the other one a bigger issue (ie. reducing prices -> red, ads -> cant because premium service + decreasing customers [these are projections btw]).
Im wondering why I should even continue at this point? Literally every successful person I know did it by just making another niche saas product, including one of my friends who dropped out after getting a 3 mil seed at a 2 person company. Seems like its way easier on the financial side? People are inherently willing to pay less than a corp, even the company I work at has subscriptions to so many products we literally never use, yet no one bothers to drop the product (b2b saas too btw, public 20B> market cap). If my relatively small (for public tech) company is like this i cant imagine what its like at bigger companies
Hi there, another engineer here turned-founder.
- What are you options if you don’t continue?
- Do you have that lined-up? Is it the same amount of risk?
- You will always hear about successes and rarely about failures. How biased is your data?
Every approach that you take will require work. https://twitter.com/levelsio went through 97(!!) different ideas before finding a market fit.
- Is it easier for you to change what you are doing now or to start something fresh?
Happy to chat in the DMs
Vladimir