So I did a lot of research through my journey of building a product and selling it. I built a recruiting software and I tried doing the cold dm approach. When that didn’t work, I went to a recruiting subreddit and asked why are recruiters so tech averse. Like why won’t they reply to me.
Turns out that recruiters (my audience) don’t want to be approached. Personalize it as much as you want and they don’t want to be approached. Not even for asking what their problems are. Rightfully so, because they have busy days and the last thing they want is a “Hey, what problems do you face?”
How do you reach your audience here? I did the SEO approach but its taking far too long. I got 3 new users but that’s it.
Please note that I haven’t incorporated and can’t do things that need incorporation.
The problem is that many courses for entrepreneurs, specially for SaaS products are doing the same over and over. Recruiters get like 500 calls a day with those same canned questions. I do not believe any more in the new “sales strategies” nor in the “numbers”. You need to do the growth hack used by the Chinese population, and they are already more than 1 Billion!