Might sound obvious to some, but the Facebook ads I’ve had I’ve used almost a blank Facebook page. But I think adding content can help if the user doesn’t feel like clicking off the site.
Yes it’s important. People will also look up the advertisers page to ensure its not a scam. Also, the posts you make on the page can become promoted posts, and it’s better to have more ad variations.
Absolutely, jazzing up your Facebook page is pretty crucial when you’re diving into Facebook ads. Here’s the deal: your ads are like flashy billboards that grab attention, right? But think of your Facebook page as your store. Once people notice your billboard (aka your ad), they’re likely to pop over to your page to see what’s up.
If your page is lively, up-to-date, and engaging, it’s like walking into a cool, well-kept store. People get a good vibe and are more likely to stick around, maybe even become loyal customers. It’s all about creating a consistent and attractive brand experience. If your page looks abandoned or out-of-sync with your ad, it’s like walking into a store that’s got great ads but inside, it’s all dusty and disorganized. Not the best impression, right?
So, definitely invest some time in making your Facebook page as appealing and engaging as your ads. It helps build trust and keeps people interested in what you’ve got to offer. You can read more here https://www.cuppa.so/post/how-to-optimize-facebook-ads-2023-a-guide-for-b2b-and-service-based-businesses