I really want to start my own line of car cleaning/detailing products, but the market is super saturated. I have a full brand layout and plan, just have to actually go forward with it. The only thing holding me back is the competition, any advice? Thanks.
Great question and good job getting your business concept envisioned.
There are basically two types of business.
High volume/low margin (think Smuckers Jam) or high margin/low volume ($20/jar artisan preserves from a farmer’s market).
Assuming you’re no going to be able to compete on price because you’ll not have the manufacturing capacity or sales volume, then you have to compete on quality and sell at a higher price.
Do your products make car detailers more money or save them a significant amount of time?
If so, you MAY have a business.
If not, you do not.
You’ll never beat McGuire’s or Armor All at their own game.