I really want to start my own line of car cleaning/detailing products, but the market is super saturated. I have a full brand layout and plan, just have to actually go forward with it. The only thing holding me back is the competition, any advice? Thanks.
The only time it’s a good idea to enter a saturated market is if you have a substantial competitive advantage. Will your products be significantly better or more affordable than your competitors? What will your products offer that would make a customer choose you over the much larger, established brands?
Are you a chemical engineer or are you just going to outsource all the product development and then slap some labeling on it? What is your distribution strategy? Direct to consumer or are you going to try and get shelf placement in stores?