Hi all. For those in edtech is it better working and selling to schools first or work with parents and tutors first? -B2B or B2C

For schools we would work with independent schools mostly. Thanks

  • tech_overloaded@alien.topBEnglish
    1·
    10 months ago

    Selling to parents / B2C needs to be a volume game, else you won’t make it. Selling to schools / B2B however is a longer process, but 1 sale is good to cover a 1000 B2C sales. Also, parents would go with what the school says, so, a B2B sale will also open up avenues for a B2C sale.