What part of your funnel is responsible for creating the most leads? Trying to figure out how SignalZen stacks up.

  • Sidebar on Blog posts?
  • Lead magnet (including free-trials) on the homepage?
  • Exit popup?
  • Add to cart?
  • Website chat widget like SignalZen or others?
  • Other?
  • jerredk@alien.topBEnglish
    1·
    10 months ago

    We pretty much just launched our startup (waitlist) and we published a full free ebook (about 200 pages) on a very specific topic for our audience: Revenue Operations (given our product is boosting sales productivity). This has helped us to kick start traffic to our website, while definitely not yet 20K, we see steady 4-5K daily traffic from it (no ads, no social).

    When I was working on my previous start up I did the same. It’s very successful but cost a lot of research and time to create. In general it also helps when you have a popover to ‘download’ the book (4.6% conversion rate for us) + you can break down the book into multiple articles (SEO).