Advertisers are likely to be much more willing to bank their ad dollars with Zuckerberg than smaller rivals.

I’m fine with any most thing that shows you cannot enable harm-to-discourse as much as Musk has. I would sooner them come to Zuckerberg than crawling back to Twitter because it didn’t have an alternative. Twitter is very much a walking corpse right now, but something else coming along to snatch the could-be advertisers secure that it can stay in its fucking pit. (unless various sus governments still somehow see use in keeping it propped up)