If you don’t create the actual product, do you have methods to validate whether your idea is worth turning into a real product?
If you don’t create the actual product, do you have methods to validate whether your idea is worth turning into a real product?
Usually a minimum of 1 week so I can account for variance due to the days of the week. But this would depend on what metric I am using as my main KPI for the test, and my daily budget.
If CPA was my KPI, I am going to have less data than if I were analyzing based off of CPC. So in that case, I would be running my test for a longer period, or spending more budget to test.