I’ve actually had an idea for this. Use advertising to pay for delivery services. How? Deploy a fleet of ad wrapped or screen-equipped company owned cars on set routes near populated areas. The cars drive using GPS connected to the ordering platform that restaurants can use to summon drivers. The number of visual impressions from the cars driving around could be high enough to sell to large brands. There would be no mark ups on pricing nor any delivery or service fees. This could be done in urban areas too using couriers on foot with ad wrapped food boxes and bikes. Employees would be W2 with background checks and salaries.
I get the notion of ads ruining our world, but in this case, ads could help.
I like this. With the model Uber etc have deployed, there’s no accountability aside from privately to Uber/Menulog on their terms. Ads would mean more stakeholders wanting to ensure that things are going smoothly. “Are you treating your drivers well? Do they drive well? My brand will not be associated with …”
I’ve actually had an idea for this. Use advertising to pay for delivery services. How? Deploy a fleet of ad wrapped or screen-equipped company owned cars on set routes near populated areas. The cars drive using GPS connected to the ordering platform that restaurants can use to summon drivers. The number of visual impressions from the cars driving around could be high enough to sell to large brands. There would be no mark ups on pricing nor any delivery or service fees. This could be done in urban areas too using couriers on foot with ad wrapped food boxes and bikes. Employees would be W2 with background checks and salaries.
I get the notion of ads ruining our world, but in this case, ads could help.
I like this. With the model Uber etc have deployed, there’s no accountability aside from privately to Uber/Menulog on their terms. Ads would mean more stakeholders wanting to ensure that things are going smoothly. “Are you treating your drivers well? Do they drive well? My brand will not be associated with …”