Hello guys. So I Wonder what’s your opinion when luxury watch brands use ETA movements in their watches. A well known brand who does this is Hublot but I think they are not the only one. I heard that Breitling other famous brand use or had used ETA movements.
Tell me your 🫵 opinion.
Regards.
I think ETA and Sellita makes great movements and I have no problem with the luxury company uses these. But the pricing should reflect that. I think this is common sentiment.
I’ll throw in a new idea. I think ETA and Sellita should make a higher than COSC level movement. Create a luxury class movement with luxury level decoration, higher accuracy, increase power reserve, and etc. Have the companies that wants to charge more than 3k(due to higher level of detail and finishing on the rest of the watch), use these luxury grade movements instead of current level of movements.