I’ve seen so many people get stuck at the ‘distribution’ part of their tech business over the years that I usually tell most first time founder friends to not start their business until they figure out distribution.
That being said a lot of tech founders have had a lot of luck focusing less on distribution and more on just building world class PLG teams and have had immense success with it.
This is currently my “problem” right now. I’m developing a SaaS that I believe has demand but the biggest problem after I’ve finished the product will be distribution because I have no connections to the market I’m looking to sell too.
I’m only a software engineer by trade and I have no other experience or communities I’m connected to so technically no matter what I’d be stuck only building SaaS for devs/founders. I honestly don’t want to be yet another founder building for other founders. But I understand why saas founders tend to only build saas for other devs, because it’s the only community they’re familiar with and comfortable distributing to. I think I’m willing to take the risk and try to distribute organically. I’m sure I’ll learn a bunch from it.
I’ve seen so many people get stuck at the ‘distribution’ part of their tech business over the years that I usually tell most first time founder friends to not start their business until they figure out distribution.
That being said a lot of tech founders have had a lot of luck focusing less on distribution and more on just building world class PLG teams and have had immense success with it.
This is currently my “problem” right now. I’m developing a SaaS that I believe has demand but the biggest problem after I’ve finished the product will be distribution because I have no connections to the market I’m looking to sell too.
I’m only a software engineer by trade and I have no other experience or communities I’m connected to so technically no matter what I’d be stuck only building SaaS for devs/founders. I honestly don’t want to be yet another founder building for other founders. But I understand why saas founders tend to only build saas for other devs, because it’s the only community they’re familiar with and comfortable distributing to. I think I’m willing to take the risk and try to distribute organically. I’m sure I’ll learn a bunch from it.