So im just trying to vent as im frustrated. My buisiness partner (also my wife) like to charge as much as humanly possible, to much i think. We started selling one product where she would always want to way over charge and it was a constant fight as i believed we charged fairly. Now we are selling a speciallty coffee, hand made components and all that. We originally charged $4 for 1 pot of premeasured coffee mix and she started telling our sales potential it was $5. Ok so i was fine. Now she was playing with our e-commerce pages and charged $7 per pot and she said thats fine. Im frustrated because she has this attitude of overcharging because she wants all the money, not trying to get brand recognition first then slowly raising or even be happy making what we are making. Im frustrated because no matter what buisiness we try doing she wants to charge double the top dollar because she wants all the money and it leads to arguing
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She’s a miserable greedy cunt
Your wife is right.
Can’t you A/B test your prices? Use limited time sales to find a sustainable price?
Sooo a large specialty coffee at Starbucks is over $7 in my location. I’m mostly paying for milk and flavoring… I’m probably only getting a cup of actual coffee. I think she’s right on this one…
I have no idea why people are supporting ur wife here, star bucks is star bucks, u most likely won’t be star bucks. If ur wife charges more the day they find a decent cheaper alternative they will switch
She’s doing the right thing… and you have the wrong mentality. If she raises too high the sales will fall, if she drops too low you’re losing on money. YOURE A BUSINESS. START THINKING LIKE A BUSINESS… Let your wife run the finance side of things as it seems she has more knowledge than you in that aspect.
Personally, I don’t believe in overcharging if it’s rated to healthcare or basic needs, but if it’s recreational or a comfortable tool then I charge to maximize profit/revenue.
YTA for moralizing $2 pricing experiments
You can easily lower your price. It’s much harder to raise your prices
These comments are ridiculous. Of course you have to sell at the lowest margin possible as a small business looking to scale up.
Greed is valuable trait for capitalism. Raise your prices until it negatively affects sales. Just stagger your increases to give your consumers time to adjust.
The market decides what it wants to pay for the product. If you can get more for your product and position it as a premium product, position it that way. If your wife is wrong then the market will correct her.
Create 2 brands with the same product. Price them differently.
What’s wrong with making more money? Are you actually getting sales at the higher price, or are people unwilling to pay and it’s a problem?
Partners can always be issues. The best way is to decide who makes the decisions on what.