Hi everyone,
Long time lurker here. I’ve been working on a resume building service after a few friends asked me to help them with their resumes.
The website is MyBioResume.com
I’m spending money on ads on Facebook, and I’ve spent days editing the site and marketing it. I was thinking I’d have at least one sale by now. Does anyone have any advice that might help me drive some sales?
Luckily you have some experience. Helping friends counts. For starters you should strongly consider show casing your social proof. get your friends to create quick video testimonials and/or write detailed reviews on how your resumes helped them finally land the perfect job. Highlight that.
Also focus on the benefit and not the features.
Instead of “includes cover letter.” the benefit could be something along the lines of “increase your chances of landing that interview by 70% Using our proven cover letter framework”
And you should think of offer something for free as a lead generator. Maybe email download of things you’re doing wrong when writing your own resume or maybe interview quick tips and best practices.
Good Luck. Don’t stop. Keep improving.