I do not know if you guys know the brand. But oh my god, I am going to buy one of their watches just to appreciate the amazingly simple and informative website they have. Look at this (no link):

You click on collections:

All the watches are listed with absolutely clear and simple diagrams, who is it for, the diameter and name. Scrolling takes like 10 seconds to see all watches, not minutes like most other websites.

You click on watch case overview:

All the cases are listed with absolutely clear, simple yet detailed diagrams, showing you everything you need to know right away. No bullshit, no guessing. Simple, effective.

You click on a watch, same thing again:

Photo off the watch, close up of the dial, photo at dark, and photo of band. Below, again, simple, clear language, size, WR levels, materials, Band size, dimensions of the case in a diagram.

Everything is fast, simple, to the point and detailed in the way it makes sense, no crap, no bloat.

I do not know if I am weird but damn, is that refreshing. Whoever is responsible for this website design, must get an award or something.