Hi all,
I am finally taking steps to get out of my 9-5 and looking to launch a product online. I have done a lot of research and found a unique product that is tailored to the industry where I am currently working in, so I believe i have an edge in that regard with minimal competition.
So far the steps I have taken / will take are below, what are your thoughts? I am looking for some advice since i have ZERO experience and will probably stuff up a lot, but more than happy to learn and see what things I have missed out on, thanks!
- Ordered samples, will analyze the quality/durability
- Setting up a modern website
- Needing to film/photograph high quality content for both my website and media channels
- A lot of marketing, whether its TikTok ads, influencer marketing (which I think i will put most of my time into, Instagram/Facebook ads etc… anything else I should consider for marketing)
- Once all of the above is good to go, pending my samples are up to par, I will to a medium size order (money I am willing to lose) to ensure inventory
- Continue marketing, see how I can optimize sales (any advice)
Let me know your thoughts, I know there is A LOT of work in the above but is there any key items I’ve missed / should consider? Thanks in advanced
One key aspect to focus on is defining your target audience and tailoring your marketing strategies to them. This involves understanding their preferences, pain points, and the platforms they frequent.
Since you’re considering influencer marketing, make sure to partner with influencers who resonate with your target audience and whose followers align with your ideal customer profile. For content creation on your social media, Boost App Social can assist you in creating compelling content for different platforms.
Have you thought about how you’ll measure the success of your marketing efforts, like using specific metrics or KPIs to track performance?