As in targeted? Or blanket? Phone call works a lot better for targeted.

I get all my clients from cold emailing. Easily 30 sales calls a month.

I’ve had very little success with cold emails. After carefully identifying prospective leads, we get 1-2% response rate.

Well, not yet for me.

Tried doing cold emails for a B2B cybersecurity biz, and also for a B2B web development business.

We’d scrounge up some emails, load them to an email bulk-sending platform and send them out…some unsubscribed, some reported us for spam, some stayed. Depending on your service and the strength of your sales writing, you could be sending out at least 20 - 50 emails per week/month before anyone really writes back or calls for a sale.

I got all my first clients from cold emailing but it was extremely well researched and targeted. Pretty sure my latest client was via word of mouth or possibly LinkedIn - they didn’t say lol

Short answer yes. Long answer I wait for relevance.

E.g you can stalk I line presence at trade shows on LinkedIn. I did this for london building expo.

Scraped the exhibitors list found the relevant ones, used apollo io to get their content details the used the email

Xyz tradeshow follow up: our company x their compsny

Hey x, our team ran by your booth at the conference not sure if we met fsvr to face etc

They’re expecting emails and inquiries so the chances of them responding to you are very high. I booked 2 meetings off 2 emails sent on this

I work in sales and I’m a self taught programmer as well so I developed multiple programs that targets a specific prospect , it’s almost like social engineering . You dig in info on permits for local governments, sometimes they show the General contractor working there and then you find their email format for that specific company, create a JavaScript snippet to extract all the first names , last names and positions of that company from LinkedIn . Convert them into a power query list on excel and use VBA to set the fields first_name, last_name ,position and email and automate a targeted email: “hey [first_name], [talk about details on that permit with a quick sales pitch]” . If it’s done near a holiday like today you can get their automated messages with very useful information like their phone numbers or other people’s phone numbers who are working on same projects or different projects. Then an only then that’s when the phone call is crucial.

Cold calls.

Out of 100 calls, around 2 meetings set.

1 out of 10 meetings would turn into a qualified lead.

1 of 5 would end up purchasing.

Education tech SaaS.

Average software sale - $70k ARR.