Photographers that print your work or make photo books, but don’t have enough of a following to sell them… What do you do with them?

I really liked printing my photos in collage when we would do critiques, but since then I haven’t really printed anything because the cost hasn’t felt worth it. I like the idea of doing books or zines, but don’t have anyone to share them with (friends/family will flip through once, but are otherwise not that interested). I’ve thought about looking into local art fairs, that kind of thing, but am not sure my work is good enough to sell. I simply can’t afford to print 100 copies only to sell one or two haha!

What do you all do? Or is having the physical copy for yourself enough?