everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
Coke dominated advertising. First as medicinal usage then somehow convincing (paying) the government during WW1 that they were essential to solider morale therefore bypassing any sort of rationing that was thrusted upon other companies.
I don’t normally suggest YouTube but magnatesmedia on YouTube is an amazing channel with many businesses’ background.