everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
So many wrong answers!
John Pemberton, the creator, had a medical degree and was addicted to morphine. The first version was an attempt to produce a tonic as an alternative to morphine. It was alcoholic.
Shortly after, with prohibition he created an alcohol free version.
He was trying to solve a problem in the start, now it’s past that.